We take a disciplined approach to investing by utilizing a philosophy built upon proper risk allocation, diversification, and active management when necessary without investing in the next greatest thing or making irrational market moves based off of emotion. Making clients comfortable in their investment strategy is key. The importance remains in what is in the best interest of each client. We manage portfolios according to unique goals and objectives. Proper assessment of risk tolerance and understanding expectations is extremely important.
There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.